Privacy Policy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is renewone GmbH, Bretonischer Ring 11, 85630 Grasbrunn, Germany, Tel.: 089904293770, E-Mail: support@renewone.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When using our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect such data as your browser transmits to the page server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the moment of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should there be concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
For the hosting of our website and the display of the page content, we use a provider who provides its services itself or through selected sub-contractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your end device. Some of these cookies are automatically deleted after the browser is closed (so-called "session cookies"), while some of these cookies remain on your end device longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.
Insofar as personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the performance of the contract, in accordance with Art. 6 (1) lit. a GDPR in the event of consent given, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting Us
5.1 Brevo
For review reminders, we use the services of the following provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany
Exclusively on the basis of your express consent pursuant to Art. 6 (1) lit. a GDPR, we transmit your e-mail address and, if applicable, other customer data to the provider so that they can contact you with a review reminder by e-mail.
You can revoke your consent at any time with effect for the future towards us or the provider.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
5.2 Own Review Reminder
Exclusively on the basis of your express consent pursuant to Art. 6 (1) lit. a GDPR, we use your e-mail address for a one-time reminder to submit a review of your order. You can revoke your consent at any time by sending a message to the controller responsible for data processing.
5.3 Zendesk
To process customer inquiries, we use the e-mail ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland
If you submit contact inquiries via e-mail through our website, these are stored and organized in the ticketing system to enable chronological processing and improve the service experience. You can always see the current status of the processing of your request via the individually assigned ticket number.
For the organization and processing of inquiries, personal data is collected according to the scope of its provision, but in any case, surname, first name, and e-mail address are collected, transmitted to the provider, stored, and read out there.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in the fastest possible response to your request, and the optimization of our service offering pursuant to Art. 6 (1) lit. f GDPR.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
5.4 In the context of contacting us (e.g., via contact form or e-mail), personal data is collected. Which data is collected in the case of using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration.
The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted after the final processing of your request. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no statutory retention obligations to the contrary.
6) Registration on the Website
You can register on our website by providing personal data. Which personal data is processed for registration results from the input mask used for registration. We use the so-called double opt-in procedure for registration, i.e., your registration is only complete if you have previously confirmed your registration via a confirmation e-mail sent to you for this purpose by clicking on the link contained therein. If your confirmation in this regard is not received within 24 hours, your registration will be automatically deleted from our database. Providing the aforementioned data is mandatory. All other information can be provided voluntarily by using our portal.
When you use our portal, we store your data required for the performance of the contract, including any information on the method of payment, until you finally delete your access. Furthermore, we store the voluntary data provided by you for the duration of your use of the portal, unless you delete it beforehand. You can manage and change all information in the protected customer area. The legal basis is Art. 6 (1) lit. f GDPR.
Furthermore, we store all content published by you (such as public posts, wall entries, guestbook entries, etc.) in order to operate the website. We have a legitimate interest in providing the website with the full user-generated content. The legal basis for this is Art. 6 (1) lit. f GDPR. If you delete your account, your public statements, especially in the forum, remain visible to all readers, but your account is no longer accessible. All other data will be deleted in this case.
7) Use of Customer Data for Direct Advertising
7.1 Subscription to our E-mail Newsletter
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter once you have explicitly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm by clicking on a corresponding link that you wish to receive the newsletter in the future.
By activating the confirmation link, you give us your consent for the use of your personal data pursuant to Art. 6 (1) lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purposes of advertising in the form of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is permitted by law and about which we inform you in this statement.
7.2 Sending the E-mail Newsletter to Existing Customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our range by e-mail. For this purpose, we do not need to obtain separate consent from you in accordance with Section 7 (3) UWG. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6 (1) lit. f GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send any e-mails.
You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. In this case, you will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.
7.3 Brevo
Our e-mail newsletters and other commercial e-mail communications are sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany
On the basis of our legitimate interest in effective and user-friendly e-mail marketing, we pass on your data provided during registration in accordance with Art. 6 (1) lit. f GDPR to this provider so that they can handle the e-mail dispatch on our behalf.
We reserve the right, exclusively on the basis of your express consent pursuant to Art. 6 (1) lit. a GDPR, to additionally perform a statistical success evaluation of e-mail campaigns using web beacons or tracking pixels in the e-mails sent, which can measure opening rates and specific interactions with the contents of the newsletter. In the process, device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but not merged with other data sets.
You can revoke your consent to e-mail tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
7.4 MailChimp
Our e-mail newsletters are sent via this provider: The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on your data provided during newsletter registration in accordance with Art. 6 (1) lit. f GDPR to this provider so that they can handle the newsletter dispatch on our behalf.
Subject to your express consent pursuant to Art. 6 (1) lit. a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the e-mails sent, which can measure opening rates and specific interactions with the contents of the newsletter. In the process, device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
8) Online Marketing
8.1 Brevo Tracker
For the provision and synchronization of various customer management services, this website uses the software-based marketing service of the following provider: Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany
The service enables the automated processing of feed activities, the control of advertising in marketing channels used, and the success analysis of marketing measures as well as central e-mail marketing and contact management.
To fulfill the various functions, cookies are used, i.e., small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website. In the process, the cookies collect certain information, such as IP address, location, and time of page call.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so pursuant to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
Other legal bases for data processing that apply in the context of specific service functions (such as the necessity of express consent pursuant to Art. 6 (1) lit. a GDPR when sending newsletters) remain unaffected by this.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
8.2 Google AdSense
This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files stored on your computer that enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. In this context, data may also be transmitted to the servers of Google LLC in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All processing described above, in particular reading out information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so pursuant to Art. 6 (1) lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.com/policies/privacy/
9) Web Analysis Services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies that are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits to exclude any direct personal reference.
The information is transmitted to Google's servers and processed further there. In this context, transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services associated with website use and internet use. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent for this in accordance with Art. 6 (1) lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent with effect for the future at any time. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites
Demographic Characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to have cross-device reports created. If you have activated personalized ads and have linked your devices to your Google account, Google can analyze your usage behavior across devices and create database models, including cross-device conversions, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) lit. a GDPR. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalized advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6 (1) lit. a GDPR, created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
9.2 Google Optimize
This website uses "Google Optimize", a service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Based on "Google Analytics", the service enables a statistical evaluation of the use of new functions and contents of the website by playing test variants against certain user groups. In the interest of improving the attractiveness of our appearance, it can thus be traced which variants are preferred by users.
Google Optimize uses cookies for this purpose, i.e., small text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website is usually transmitted to a Google server and stored and processed there. In this context, information may also be transmitted to the servers of the company Google LLC based in the USA and further processing of the information may occur there.
All processing described above, in particular the setting of cookies for storing and reading out information on the end device used by you for the use of the website, only takes place if you have given us your express consent for this in accordance with Art. 6 (1) lit. a GDPR. Without your consent, Google Optimize will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=en
9.3 Google Tag Manager
This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and being able to calibrate, control, and link them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read them out. The service also does not perform its own data analyses. However, through the Google Tag Manager, your IP address is transmitted to Google when the page is called up and may be stored there. Transmission to servers of Google LLC in the USA is also possible.
This processing will only be carried out if you have given us your express consent to do so pursuant to Art. 6 (1) lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=en
9.4 Hotjar
This website uses the web analysis service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end device and browser information), the service collects and stores pseudonymized visitor data, including information on the end device used such as the IP address and browser information, in order to evaluate them for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this allows for the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes a direct personal reference. Merging with personal data collected in other ways about you does not take place.
All processing described above, in particular reading out or storing information on the end device used, will only be carried out if you have given us your express consent to do so pursuant to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
9.5 Jetpack
This website uses the web analysis service of the following provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end device and browser information), the service collects and stores pseudonymized visitor data, including information on the end device used such as the IP address and browser information, in order to evaluate them for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this allows for the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes a direct personal reference. Merging with personal data collected in other ways about you does not take place.
All processing described above, in particular reading out or storing information on the end device used, will only be carried out if you have given us your express consent to do so pursuant to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
9.6 Mouseflow
This website uses the web analysis service of the following provider: Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end device and browser information), the service collects and stores pseudonymized visitor data, including information on the end device used such as the IP address and browser information, in order to evaluate them for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this allows for the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes a direct personal reference. Merging with personal data collected in other ways about you does not take place.
All processing described above, in particular reading out or storing information on the end device used, will only be carried out if you have given us your express consent to do so pursuant to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
9.7 Shopware Analytics
This website uses the web analysis service of the following provider: shopware AG, Ebbinghoff 10, 48624 Schöppingen, Germany
On the basis of a joint responsibility between us and the service provider within the meaning of Art. 26 GDPR, the service collects and stores pseudonymized visitor data using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end device and browser information), including information on the end device used such as browser information, in order to evaluate them for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this allows for the evaluation of movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes a direct personal reference. Merging with personal data collected in other ways about you does not take place.
All processing described above, in particular reading out or storing information on the end device used, will only be carried out if you have given us your express consent to do so pursuant to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
9.8 Simple Analytics
This website uses the web analysis service of the following provider: Adriaan van Rossum, Korteweegje 49, 3247BH Dirksland, Netherlands
Interactions of randomly selected, individual visitors with the website are recorded anonymously. This creates a log of, for example, mouse movements and clicks with the aim of showing potential for improvement of the respective website. At no time is personal data collected or processed. When using this website, the service only collects non-personal data such as information about the browser and the user agent. These are stored in a non-personally identifiable form and evaluated for statistical purposes. Deletion takes place as soon as the data is no longer required for our evaluation purposes.
Insofar as personal data is processed in individual cases, the processing is carried out on the basis of our legitimate interest in the statistical evaluation of usage behavior for optimization purposes pursuant to Art. 6 (1) lit. f GDPR.
10) Retargeting/ Remarketing and Conversion Tracking
Meta Pixel with Advanced Data Matching
Within our online offering, we use the "Meta Pixel" service in advanced data matching mode of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook or Instagram, a parameter is added to the URL of our linked page using "Meta Pixel". This URL parameter is then entered into the user's browser after forwarding by a cookie that our linked page sets itself. In addition, this cookie records specific customer data such as e-mail addresses that we collect on our website linked to the Facebook or Instagram advertisement during processes such as purchase completions, account registrations, or sign-ups (advanced data matching). The cookie is then read out and enables the data to be transmitted, including specific customer data, to Meta.
We use "Meta Pixel" with advanced data matching to design our advertisements (so-called "Ads") on Facebook and/or Instagram more effectively and ensure that they correspond to the interests of the users or have certain characteristics (e.g., interest in certain topics or products determined on the basis of the websites visited) that we transmit to Meta (so-called "Custom Audiences").
Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were forwarded to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more assigned conversions.
All transmitted data is stored and processed by Meta so that assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's Data Use Policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to place advertisements on and off Facebook.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so pursuant to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it can also be transmitted to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
11) Page Functionalities
11.1 Google Customer Reviews (formerly Google Certified Shops Program)
We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. You will be asked after a purchase on our website whether you would like to participate in an e-mail survey from Google.
If you give your consent in accordance with Art. 6 (1) lit. a GDPR, we transmit your e-mail address to Google. You will receive an e-mail from Google Customer Reviews asking you to rate the purchasing experience on our website. The rating you give will then be combined with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. In addition, your rating will be used for Google Seller Ratings. As part of the use of Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC in the USA.
You can revoke your consent at any time by sending a message to the controller responsible for data processing or towards Google.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/en/privacy/
11.2 Google Forms
To carry out surveys or for online forms, we use the services of the following provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
In addition to a data transfer to the above-mentioned provider location, data can also be transferred to: Google LLC, USA
The provider enables us to design and evaluate surveys and online forms. In addition to the respective personal data that you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL, and your IP address are also collected, transmitted to the provider, and stored on the provider's servers.
The information entered into the forms by you is stored in a password-protected manner to ensure that third-party access is excluded and that only we can evaluate the data for the purpose named in the respective form.
In the processing of personal data required for the fulfillment of a contract with you (this also applies to processing operations necessary for the implementation of pre-contractual measures), Art. 6 (1) lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is carried out on the basis of Art. 6 (1) lit. a GDPR. Consent once given can be revoked at any time with effect for the future.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's data protection provisions can be found here: https://business.safety.google/intl/en/privacy/
11.3 Typeform
To carry out surveys or for online forms, we use the services of the following provider: TYPEFORM SL Carrer Bac de Roda, 163, local, 08018 Barcelona, Spain
The provider enables us to design and evaluate surveys and online forms. In addition to the respective personal data that you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL, and your IP address are also collected, transmitted to the provider, and stored on the provider's servers.
The information entered into the forms by you is stored in a password-protected manner to ensure that third-party access is excluded and that only we can evaluate the data for the purpose named in the respective form.
In the processing of personal data required for the fulfillment of a contract with you (this also applies to processing operations necessary for the implementation of pre-contractual measures), Art. 6 (1) lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is carried out on the basis of Art. 6 (1) lit. a GDPR. Consent once given can be revoked at any time with effect for the future.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
12) Tools and Miscellaneous
Cookie Consent Tool
To obtain effective user consent for cookies that require consent and cookie-based applications, this website uses a so-called "Cookie Consent Tool". The "Cookie Consent Tool" is displayed to users when the page is called up in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. Through the use of the tool, all cookies/services that require consent are only loaded if the respective user gives corresponding consent by ticking a box. This ensures that such cookies are only set on the user's end device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If personal data (such as the IP address) is processed in individual cases for the purpose of storing, assigning, or logging cookie settings, this is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
The further legal basis for the processing is Art. 6 (1) lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user consent.
If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
13) Rights of the Data Subject
13.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) against the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective exercise requirements:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to revoke consent given pursuant to Art. 7 (3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING REASONS FOR PROCESSING THAT ARE WORTHY OF PROTECTION AND OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.
14) Duration of Storage of Personal Data
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective statutory retention period (e.g., commercial and tax law retention periods).
When processing personal data on the basis of express consent pursuant to Art. 6 (1) lit. a GDPR, the data concerned is stored until you revoke your consent.
If statutory retention periods exist for data processed in the context of legal or quasi-legal business obligations on the basis of Art. 6 (1) lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfillment of the contract or for initiating a contract and/or there is no longer a legitimate interest on our part in further storage.
When processing personal data on the basis of Art. 6 (1) lit. f GDPR, these data are stored until you exercise your right to object pursuant to Art. 21 (1) GDPR, unless we can prove compelling reasons for processing that are worthy of protection and override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) lit. f GDPR, these data are stored until you exercise your right to object pursuant to Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

